Legends of Low Code

Salesforce created its own streaming service, Salesforce+, with original film series and business-focused content. The goal of this platform is to connect with customers in a whole new way and bring streaming services into the business world. As part of the creative organization, I’ve been able to work on the development of new content series, including Legends of Low Code, the first reality competition show to be featured on Salesforce+.

Legends of Low Code spotlights three teams of Salesforce users (Trailblazers) as they work to develop an app to solve a charity’s business problem, using as little code as possible over the course of two days. The objective of the series is to showcase how easy and fast it is to build an app on the Salesforce Platform.

As the lead designer on the project, I collaborated with an art director, writer, team of product marketers, and two external agencies to figure out the creative direction for the show. I helped develop the concept for the overall look and feel, logo, set design, color palette, wardrobe, and accessories. We also engineered storyboards and the script to ensure that the story was captured during filming. Onset, I acted as the stylist and helped the contestants, host, and judges with their wardrobe. I also worked closely with the production team to make sure that the film crew captured everything we needed.

You can watch the series here, on Salesforce+.