What We Do Campaign

I worked on my in-house creative team at Salesforce to help develop a global brand awareness campaign. Even though Salesforce is a massive technology company with a lot of different product offerings, not many people understood what it is that Salesforce does. My team, and all of the creatives at the company, put our heads together to solve this problem – what is it that we do?

From brainstorming to final concept execution we landed on: “We Bring Companies and Customers Together.” As cross-product designers, writers, art directors, and creative directors, we developed a split-screen idea to bring our customer and their customer’s two worlds together with our mascot, Astro, at the center as the connecting piece. We applied this writing and visual style across all of our products and personas. The campaign appeared in television commercials, print advertisements, billboards, and digital promotional materials all over the world.