Connections 2023

For Connections 2023, our second largest event of the year in Chicago, I was an integral part of planning, design, and execution of all aspects of the event. I collaborated with lead creatives to develop the creative concept and theme for the event (“Customer Love”).

In terms of execution, I built a kit of parts for all of the print pieces at the event and designed the Registration Wall (the focal print piece that informs the rest of the signage). I led Demand-Gen creative, and reviewed all promotions, web pages, and email designs for the event. Featuring customers is crucial, I developed activations featuring both TikTok and Yeti onsite. Every attendee, employee, and staff member must wear a badge, I created several unique badge designs. We always livestream our events on Salesforce Plus, I worked with their creative team to build graphics for the streaming site, as well a promotions. We always have a mobile app and this year, piloted an interactive map for the event, I collaborated with the events operations teams to bring those to life. I also designed the uniforms for onsite staff and employees.